Every lead vendor, every type, every price — in one place. Know what to order and where to order it.
Lead Sources
Vetted lead sources used by top FFL producers. Click any card to order directly.
The official FFL lead platform. Access direct mail, digital, and real-time leads from one dashboard. Integrated directly with your FFL Gateway account.
Pro Tip
The first agent to reach a lead wins the sale 78% of the time. A power dialer isn't optional at high production levels — it's infrastructure. FFL agents get 30% off ReadyMode every month.
Best Practices
Speed to contact is the single biggest factor in conversion. A lead goes cold fast — the moment it hits your system, pick up the phone. Every minute you wait, someone else is dialing.
Most agents give up after 1–2 attempts. Top producers dial each lead a minimum of 5 times at different times of day before marking it unresponsive. The money is in the follow-up.
When you don't get an answer, leave a compelling voicemail AND send a text immediately after. Two touchpoints from one attempt. This alone can increase contact rates by 30%+.
If it's not in your CRM it doesn't exist. Log every attempt, every conversation, every callback time. Agents who track consistently outperform those who don't — every time.
New agents: start with direct mail — highest intent, easiest to convert. Once you're proficient, layer in internet and social leads for volume. Aged leads are great for building phone confidence.
Inconsistent production almost always traces back to inconsistent lead ordering. Set a weekly lead budget and order on a schedule. Treat leads like inventory — always keep the shelf stocked.